About The Rich Auntie Club

It Takes a Village. We Are the Village.

The Rich Auntie Club is more than something you wear. It is a lifestyle, a community, and a celebration of women building full, connected, well-lived lives on their own terms.

Created by Lianca Lyons—Your Fave Rich Auntie—RAC grew from a simple idea: women deserve community, joy, style, support, and room to thrive at every stage of life.

Our merchandise brings that point of view into what we wear. From collegiate classics to statement-making graphic tees, every collection is designed to feel unmistakably Rich Auntie: confident, stylish, playful, and a little bit audacious.

There isn't one way to be a Rich Auntie. You can be the auntie by blood, love, mentorship, friendship, or simply by the way you show up in the world.

Community is our superpower.